EXECUTIVE SUMMARY

Phillips Development Group (PDG) is providing the following investment proposal, which provides a snapshot of the opportunity for a real estate and an equity interest or convertible debt, with an equity kicker in a unique income producing property. The Mulehouse was founded by Blair and Eric Garner. Blair Garner is a Hall of Fame radio DJ well known throughout the music industry. They developed the idea to create a state of the art, music and event venue which combines the ability to host different types of events from concerts or corporate events to intimate dinners and weddings and stream them live worldwide over HD streaming capabilities. The Mulehouse combines multiple revenue streams at a purchase price of well below appraised value (see CBRE appraisal) for real estate alone of over 10 Million Dollars. It is first and foremost, an entertainment and event venue, hosting some of the most well-known names in the music and entertainment industry, as well as corporate events and high-end weddings; it has become one of the most sought after venues in the Nashville Metropolitan area.

With approximately 55,000 sq. ft under roof, the building was previously a historic church and school, located next door to the James K. Polk home, 11th President of the United States. First Baptist Church was organized in the Maury County Courthouse in 1856 as the Columbia Baptist Church. After meeting in several locations, including a frame church, which was located on the present site in 1876, the present building was erected in 1886 with an addition being added in 1924. First Baptist Church was located at 812 South High St., Columbia, Tennessee (Maury County) approximately 45 miles south of Nashville and 10 miles south of Williamson County, Tennessee, one of the wealthiest counties in the country. Maury County is one of the fastest growing counties in the state. After a Five Million Dollar renovation overseen by the current owners, The Mulehouse opened in 2021 with the previous sanctuary used as the concert and event venue. Think of it as a high-end Ryman with all the latest technology. It has state of the art AV technology including 8K broadcast capabilities for broadcast and live streaming. Reese Witherspoon, CeCe Winans, Miranda Lambert, Amy Grant and others have filmed or recorded in the facility. The facility has a current capacity of approximately 600 seats for concerts or, 250 plus seated for weddings and private events, along with a separate 3000 sq. ft. reception hall if necessary for simultaneous events. There is an operating bar providing liquor service during events which will be open full-time post investment. The 3000 sq. ft reception or private event space off the bar, allows the venue to host private events in one area, while also showcasing a concert in the main auditorium.

Currently, the school building is under analysis by our hotel partner and their architects to repurpose the school into a boutique hotel. Two national brands Marriott and Hilton have expressed interest and are working with our hotel partner to define requirements for each. The city has also submitted a request for proposal (RFP) for a hotel to be developed in downtown Columbia. There is currently only one other available parcel in the downtown Columbia area large enough to support a hotel development and it is in flood plain and would require structured parking with hotel above at tremendous cost. The existing building with its red iron construction is under structural review to add two floors above the building resulting in additional rooms and a rooftop bar and pool. This would provide approximately 70-80 rooms on site. The hotel partner has developed a pro forma which will allow a joint venture between the hotel and other businesses. The objective would be to purchase the property free and clear and utilize the building to collateralize the hotel financing package which the hotel partner would develop. They would also contribute a down payment as part of the partnership. This is all part of the internal negotiation.

Columbia is home to Columbia State, and its ten miles south of GM and their new joint-venture with LG, a multi-billion dollar, 2.8 million square foot battery plant to supply EV’s. The facility will bring 1300 additional jobs to the area and is set to open later this year. One of the largest private label distilleries in the country resides in Columbia, Tennessee Distilling, which is a distillery for worldwide brands. Many other national and multi-national brands have moved to the area, bringing high paying jobs and rooftops. There are currently over 14,000 homes approved for the Columbia area, not including Spring Hill. Finally, The Mulehouse sits less than 10 miles from Williamson County, the wealthiest demographic in Tennessee and in the top 10 in the nation.

Currently, food and beverage service is limited, since there isn’t food service capability and no kitchen. As part of the new investment, we would first transition to a catering kitchen to supply food to all public and private events and phase-two would include a full-service restaurant. The F & B revenue is substantial for concerts but, more so for private events and weddings where the client pays almost 100% of the attributable expenses. They have recently lost three six-figure weddings due to the lack of F & B and a hotel on site. The wedding and private event business adds approximately 1.1 million to top line revenues at significant margin. Currently, the Mulehouse has only hosted 12 weddings in the last year whereas a local wedding venue, not nearly as nice or as close to town has hosted 57 weddings at $7500.00 plus. The Mulehouse owns all its own event rental items, including tables and chairs, servings etc. to host and capture full-service weddings. With proper marketing and a catering kitchen it could be a premier wedding destination within 50 miles or more. The Quarry, a wedding venue and larger concert venue with a nice but more rustic feel, charges just under sixty-thousand dollars per wedding for venue and food with no beverage service included for 125 people and one hundred and ninety dollars per person above 125. The Mulehouse is fully capable of capturing 50 weddings per year with a catering kitchen bringing all Food and Beverage (F & B). If the Mulehouse is at a 50% run rate of the Quarry which is extremely low, this translates to 1.4 Million top line revenue at over 80% margin since the family pays all expenses for a wedding including labor and the only direct expense is F & B COGS.

EXECUTIVE SUMMARY

Phillips Development Group (PDG) is providing the following investment proposal, which provides a snapshot of the opportunity for a real estate and an equity interest or convertible debt, with an equity kicker in a unique income producing property. The Mulehouse was founded by Blair and Eric Garner. Blair Garner is a Hall of Fame radio DJ well known throughout the music industry. They developed the idea to create a state of the art, music and event venue which combines the ability to host different types of events from concerts or corporate events to intimate dinners and weddings and stream them live worldwide over HD streaming capabilities. The Mulehouse combines multiple revenue streams at a purchase price of well below appraised value (see CBRE appraisal) for real estate alone of over 10 Million Dollars. It is first and foremost, an entertainment and event venue, hosting some of the most well-known names in the music and entertainment industry, as well as well as corporate events and high-end weddings; it has become one of the most sought after venues in the Nashville Metropolitan area.

With approximately 55,000 sq. ft under roof, the building was previously a historic church and school, located next door to the James K. Polk home, 11th President of the United States. First Baptist Church was organized in the Maury County Courthouse in 1856 as the Columbia Baptist Church. After meeting in several locations, including a frame church, which was located on the present site in 1876, the present building was erected in 1886 with an addition being added in 1924. First Baptist Church is located at: 812 South High St., Columbia, Tennessee (Maury County) approximately 45 miles south of Nashville and 10 miles south of Williamson County, Tennessee, one of the wealthiest counties in the country. Maury Countyis one of the fastest growing counties in the state. After a Five Million Dollar renovation overseen by the current owners, The Mulehouse opened in 2021 with the previous sanctuary used as the concert and event venue. Think of it as a high-end Ryman with all the latest technology. It has state of the art AV technology including 8K broadcast capabilities for broadcast and live streaming. Reese Witherspoon, CeCe Winans, Miranda Lambert, Amy Grant and others have filmed or recorded in the facility. The facility has a current capacity of approximately 600 seats for concerts or, 250 plus seated for weddings and private events, along with a separate 3000 sq. ft. reception hall if necessary for simultaneous events. There is an operating bar providing liquor service during events which will be open full-time post investment. The 3000 sq. ft reception or private event space off the bar, allows the venue to host private events in one area, while also showcasing a concert in the main auditorium.

Currently, the school building is under analysis by our hotel partner and their architects to repurpose the school into a boutique hotel. Two national brands Marriott and Hilton have expressed interest and are working with our hotel partner to define requirements for each. The city has also submitted a request for proposal (RFP) for a hotel to be developed in downtown Columbia. There is currently only one other available parcel in the downtown Columbia area large enough to support a hotel development and it is in flood plain and would require structured parking with hotel above at tremendous cost. The existing building with its red iron construction is under structural review to add two floors above the building resulting in additional rooms and a rooftop bar and pool. This would provide approximately 70-80 rooms on site. The hotel partner has developed a pro forma which will allow a joint venture between the hotel and other businesses. The objective would be to purchase the property free and clear and utilize the building to collateralize the hotel financing package which the hotel partner would develop. They would also contribute a down payment as part of the partnership. This is all part of the internal negotiation.

Columbia is home to Columbia State, and its ten miles south of GM and their new joint-venture with LG, a multi-billion dollar, 2.8 million square foot battery plant to supply EV’s. The facility will bring 1300 additional jobs to the area and is set to open later this year. One of the largest private label distilleries in the country resides in Columbia, Tennessee Distilling, which is a distillery for worldwide brands. Many other national and multi-national brands have moved to the area, bringing high paying jobs and rooftops. There are currently over 14,000 homes approved for the Columbia area, not including Spring Hill. Finally, The Mulehouse sits less than 10 miles from Williamson County, the wealthiest demographic in Tennessee and in the top 10 in the nation.

Currently, food and beverage service is limited, since there isn’t food service capability and no kitchen. As part of the new investment, we would first transition to a catering kitchen to supply food to all public and private events and phase-two would include a full-service restaurant. The F & B revenue is substantial for concerts but, more so for private events and weddings where the client pays almost 100% of the attributable expenses. They have recently lost three six-figure weddings due to the lack of F & B and a hotel on site. The wedding and private event business adds approximately 1.1 million to top line revenues at significant margin. Currently, the Mulehouse has only hosted 12 weddings in the last year whereas a local wedding venue, not nearly as nice or as close to town has hosted 57 weddings at $7500.00 plus. The Mulehouse owns all its own event rental items, including tables and chairs, servings etc. to host and capture full-service weddings. With proper marketing and a catering kitchen it could be a premier wedding destination within 50 miles or more. The Quarry, a wedding venue and larger concert venue with a nice but more rustic feel, charges just under sixty-thousand dollars per wedding for venue and food with no beverage service included for 125 people and one hundred and ninety dollars per person above 125. The Mulehouse is fully capable of capturing 50 weddings per year with a catering kitchen bringing all Food and Beverage (F & B). If the Mulehouse is at a 50% run rate of the Quarry which is extremely low, this translates to 1.4 Million top line revenue at over 80% margin since the family pays all expenses for a wedding including labor and the only direct expense is F & B COGS.

THE MULEHOUSE TEAM

BLAIR GARNER

FOUNDER

  • Nine Billboard Broadcast Awards, three ACM Awards, & multiple Marconi Award and CMA Award nominations
  • Member of the Country Radio Hall of Fame and the National Radio Hall of Fame
  • 27 years as the host of his own nationally-syndicated radio shows
  • 4,000 interviews with Country Music superstars and hitmakers spanning decades

ERIC GARNER

FOUNDER / CONTENT DEVELOPER

  • CMA and ACM Award-nominated Radio Personality & Producer
  • Member of the Academy of Country Music and the Country Music Association
  • 10 years as the co-host and executive producer of two syndicated radio programs
  • 2,000 live radio shows produced with Country Music superstars and hitmakers spanning decades

CHERYL BARTON

INTERIM CFO

Cheryl Barton brings years of financial and operational management experience as well as Interim CFO. Her client base began primarily in healthcare contracting for large physician groups and facilities, independent as well as on behalf of private equity groups. Her background includes 30+ years in all facets of operations and administration including Vanderbilt Medical Center.

Ms. Barton has a Bachelor’s degree in Business Finance from the University of South Alabama. She earned a Master of Management from Vanderbilt Owen Graduate School of Management in Nashville, Tennessee. She has been a member of various committees and boards including hospital boards.

TRACY McGLOCKLIN

GENERAL MANAGER

Ms. McGlocklin joined The Mulehouse in 2021 as the Head of Business Development. She is currently the general manager. Prior to that, she was the Vice President of Sales & Marketing for Advent where she oversaw projects for the Kansas City Chiefs, Dallas Cowboys, the University of Minnesota and the University of Pittsburgh. In 2001 she started Mission Management, and for the next 13 years represented some of Country music’s greatest artists; Little Big Town, Marty Stuart, Darryl Worley, Shelly Fairchild and Danny Gokey. The previous decade she honed her music industry chops in Sony Music Nashville’s Sales and Marketing division.

She has a Recording Industry Management Bachelor’s degree from Middle Tennessee State University and resides with her many rescue animals on her family’s Century Farm, Pleasant Valley Farm, in her hometown of Columbia, Tennessee.

AMY FISH

CONCERTS MANAGER

Amy Fish met Blair and Eric through an industry connection which led to her role as concert manager at The Mulehouse. Years of booking and creating shows, events and galas with artists gave her the experience to transition to a booking agent alongside our partner with Live Nation.

Amy came from 26 years of corporate management and transitioned to the music industry in 2010. She was in artist management and show booking in Texas and elsewhere in Tennessee before starting with The Mulehouse in 2022. Over those years, she has created and booked shows and events with artists such as Dolly Parton, Tanya Tucker, Randy Travis, Rita Wilson, Linda Davis and many more, capitalizing on her myriad of contacts with not just artists, but also label and management teams, venue owners, producers and other teams, and she has been instrumental in bringing these contacts to The Mulehouse.

GEOFFREY BORCHGREVINK

PRODUCTION MANAGER

Geoffrey Borchgrevink is an accomplished professional who joined The Mulehouse as the Production Manager in January 2021. With a successful background in the music industry, Geoffrey’s career highlights include a notable concert venue launch with Topgolf in 2017. Starting his musical journey as a drummer and band manager in Houston, Texas at the age of 15, Geoffrey’s passion for music led him to pursue a degree in audio engineering from the Conservatory of Recording Arts and Sciences in Tempe, Arizona, along with a music business degree from Middle Tennessee State University.

Over the past 17 years, Geoffrey has garnered extensive experience as a Sound Engineer and Production Manager, working with renowned artists such as Joe Nichols, Gloriana, Ben Rector, Trace Adkins, and more. He has spent approximately a decade on the road, managing sound and production for these artists. Additionally, Geoffrey has accumulated nearly 7 years of experience on the venue side of concert production.

With his diverse background, Geoffrey brings a well-rounded approach to production management at The Mulehouse. He excels in fostering team cohesiveness, ensuring smooth operations, and maintaining strong client and artist relationships. Geoffrey’s expertise and dedication make him a valuable asset to the company’s success.

WHY COLUMBIA?

We didn’t find Columbia… Columbia found us.

Just south of Nashville, Columbia is a small community that is rich in history and culture. Its charming downtown is accentuated by a beautiful Town Square and Main Street lined with trendy shops, boutiques, antiques, live music, brews & spirits, friendly faces and good eats. It’s become known for its family-friendly events filled with live music and great food, as well as its local art scene.

This growing community has become home to nationally recognized celebrities like Sheryl Crow, Mike Wolfe, Rory Feek, and Luke Bryan; and it is a tourism hot spot for travelers from Chicago, Atlanta, and New York City, as well as Tennessee. Maury County has also attracted major corporations like General Motors, IBEX Global Solutions, and Tennessee Farm Bureau, which has aided in the rapid growth of Columbia and its economy.

“Maury County is attracting new residents who value community, small-town living, and a slower pace of life but don’t want to compromise arts and culture, local food & drink, and small businesses. They’ve found a haven where they can escape the hustle and bustle of the city without losing out.”

#1
FASTEST GROWTH
RATE IN TENNESSEE

#68 Nationwide

#1
NEW INCOMING INVESTMENT IN TENNESSEE

#34 Nationwide

 

$2.4 BILLION NEW CAPITAL INVESTMENT

 

THE VENUE: GUEST EXPERIENCE

LIVE CONCERT EXPERIENCES (PHASE 1 – Opened May 2021)

  • A world-class, intimate venue with capacity for 600 guests*
  • Mobile bar carts adapting to any event floor plan
  • Comfortable restrooms and lounge area
  • Standard Floor Seating, VIP floor seating, Mezzanine balcony seating
  • HD video streaming capabilities to bring shows from our home to any home worldwide

VIP / PRIVATE EVENTS (PHASE 1 – Opened May 2021)

  • Dressing Room Suites
  • Cocktail Lounge
  • State-of-the-art sound & lighting
  • Worldwide HD video streaming capabilities

RESTAURANT & BOUTIQUE HOTEL (PHASE 2 – 2025)

  • Full service upscale Restaurant including inhouse catering (6000 sq. ft)
  • Planned Rooftop Bar, Deck and Pool
  • On-site boutique hotel, vertical expansion 2 levels with additional 20,000 sq. ft.

*Capacity varies based on floor plan

SHOWS IN YEAR 1

SELL-OUT SHOWS

PRIVATE EVENTS IN YEAR 1

EVENT DAYS IN YEAR 1

PHASE II: RESTAURANT + BOUTIQUE HOTEL

FULL SERVICE UPSCALE RESTAURANT

  • 6,000 SF
  • In-house catering
  • Rear loading dock access on Frierson St.
  • Steel frame & wood joist construction

BOUTIQUE HOTEL

  • 50,000 SF
  • 2 Elevators (proposed)
  • Steel-frame construction allows for interior infill
  • Vertical expansion (2 levels, add’l 20,000 SF)
  • Rooftop Bar, Deck and Pool

PARKING

 

  • 30,000 SF ON-SITE PARKING
  • 2 ENTRANCES/EXITS
  • ABILITY FOR VERTICAL EXPANSION & RETAIL DEVELOPMENT
  • 200 STREET SPACES WITHIN 1 BLOCK

    PRIMARY COMPETITIVE SET DATA

    *Data provided by The City of Columbia’s New Hotel Development Project. Full report available upon request.

    OCC RATE

    65.2%

    ADR

    $175

    RevPAR

    $113.50

    LODGING DEMAND
    50% BUSINESS & CORPORATE
    20% AREA EVENTS & ATTRACTIONS
    25% SMERF
    5% TRANSIENT / WALK-IN

    YOY GROWTH

    OCC: +14.3%
    ADR: +13.4%
    RevPAR: +29.6%

    AREA LODGING DEMAND

    50% BUSINESS + CORPORATE
    20% AREA EVENTS + ATTRACTIONS
    20% SMERF
    5% TRANSIENT/WALK-IN

    CONTACT US

    PHILLIPS DEVELOPMENT GROUP

    RUTH TAYLOR
    DIRECTOR OF OPERATIONS
    (731) 614-5077
    ruth@phillipsdevelopmentgroup.net

    CONFIDENTIAL © 2023 Phillips Development Group, LLC • All Rights Reserved.